It is a simple yet technical exercise that is key in actualizing your dream.
So having completed your SWOT analysis, you probably have a range of opportunities to enable you meet your goals or dreams and also your PEST analysis which has brought to light some exciting and not so exciting channels that are not worth pursuing.The good news is that you do not have to pursue everything in life, but only ones that make sense.
Now, match your internal STRENGTHS with external POLITICAL FACTORS and record the result in the SP strategies.You should then do same technique to get the others: ie
SP, SE, SS, ST,WP,WE,WS,WT,OP,OE,OS,OT,TP,TE,TS,TT
Simple isn't it?
To fully achieve this,you must necessarily create rows and columns where you shall fill in the results.
Your SWOT should be vertically arranged.while your PEST should be horizontal.ie
| Political Factors | Economic Factors | Socio-cultural Factors | Technological Factors
| SP | SE | SS | ST
Strengths | strategies | | |
____________________________________________________________________________________
| WP | WE | WS | WT
Weaknessess | | | |
____________________________________________________________________________________
| | | |
Opportunities| OP | OE | OS | OT
| | | |
____________________________________________________________________________________
Threats | TP | TE | TS | TT
| | | |
____________________________________________________________________________________
Now the purpose of these is to generate feasible alternative strategies.But not all strategies generated must be implemented.The aim is to help guarantee sustainable advantage.
I urge you to take time out to look yet again at this breakdown in order to get full CLARITY of the SWOT-PEST ANALYSIS.I promise it would answer some important questions you have about what you need to TAKE ACTION Today.
#GoOnToSuccess
#NothingStopsYouNow
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